Why University of Delaware Campus Police Officers Are Rapping Like Drake

In order to better connect with students about campus safety, the University of Delaware campus police put together a rap video about staying safe on campus.

The song, which is performed by campus police officers to the tune of Drake’s “Hotline Bling,” focuses on the multiple ways students can communicate with them in the event of an emergency on campus.

One security method the song covers is the “right-from-their-cell-phone” app called LiveSafe, which enables students connect in real time with campus police officers.

According to a statement by the university, with the app, “through a new specially configured dashboard in the UD Police Command Center, officers can continuously monitor for students’ incoming GPS-enabled texts, and interact with students in real time. LiveSafe lets students “see something, say something” silently or anonymously,” which can be done through videos, audio files and photos.

“The officers who ‘star’ in our video know you sometimes have to go the extra mile to capture the attention of students on our campus,” said Jason Pires, University of Delaware Police Captain, in a previous statement. “The video gets out the word that we’re – really – here to help, while the LiveSafe technology increases and improves the information we receive, cuts our response time, and helps us keep the community safe.”

The video also features a focus on traditional security options students can use to reach campus police officers, including the “blue light” emergency phones located on campus.

“The UD Police video really demonstrates the spirit of our technology,” said Carolyn Parent, LiveSafe CEO, in a previous statement. “We know students are more comfortable communicating on their phones. These tools and the fun CopLineBling video are breaking down barriers between campus security officials and the students they protect.”

Watch the video below: