Salesforce is launching Commerce Cloud, a new innovation designed to help companies better connect with their customers via an all-in-one unified platform that includes Einstein GPT for Commerce, a generative AI tool designed to help customers automate and tailor recommendations in Commerce Cloud.
According to Salesforce, Einstein GPT for Commerce will combine real-time data with generative AI to improve purchase recommendations and personalize the shopping experience, and a new page designer for Composable Storefront aims to help merchants and marketers create unique commerce experiences on headless sites.
Einstein GPT for Commerce will run on Salesforces’ proprietary AI models with generative AI technology from an ecosystem of partners, as well as real-time data from Salesforce Data Cloud, the company says. This will unify all of a company’s customer data to help customers automate and tailor recommendations in Commerce Cloud, the company says.
According to Salesforce, Einstein GPT for Commerce can build personalized product listings or engagement for each individual customer without preloaded product descriptions of information inputting on the back end.
Per the company’s news release, customers in different locations will see a different product description for an umbrella without the retailer having to manually add pre-written version of the copy for each season into Einstein GPT.
Merchants can also design custom-tailored promotional offers and leverage auto-generated messaging to customers over WhatsApp, SMS and email, Salesforce says.
In addition, a new page designer for Composable Storefront will help control the site experience and create better landing pages with a drag-and-drop editor and reusable components that eliminate the need for a third-party content management system.
Salesforce first announced Einstein GPT earlier this month to help automate tasks in Salesforce CRM, and also launched a new ChatGPT app for Slack.
Included in that launch were Einstein GPT for Sales, Einstein GPT for Service, Einstein GPT for Marketing, Einstein GPT for Slack Customers 360 apps and Einstein GPT for Developers.
In addition, the company also announced a large investment in generative AI, launching a new $250 million AI fund to bolster the startup ecosystem and encourage the development of responsible generative AI.
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