Downers Grove, Ill.-based Sharp NEC Display Solutions (Sharp/NEC), prominent in the projector and display market, helped Avison Young deliver stunning visuals to their visitors, tenants and employees at its commerce building in downtown San Diego.
The installation rivaled the natural splendor of San Diego, with its panoramic views of the Pacific Ocean and Coronado Island. The 150-panel, 20 x 17 feet dvLED videowall sits in the lobby of the 655 W. Broadway commerce building. It leverages a 2.5mm pixel pitch to showcase impressive, high-definition natural scenes and artistic visualizations.
Per a statement, Avison Young’s 23-floor building at 655 W. Broadway represents the best of downtown San Diego commerce. Along its west side, the building reflects the constant fluidity of San Diego’s bay area. Whereas, its eastside engages with the city’s downtown grid. Meanwhile, a mostly transparent glass exterior invites pedestrians to see and explore further.
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Addressing The Challenge
The main challenge was transforming the lobby from a standard entryway into a powerful, emotionally resonant centerpiece that made people stop and take a second look. Thus, the company brought in M1 Interactive to design and install a vibrant videowall. It also needed to be consistent with the building’s state-of-the-art technology. For this project, the Sharp/NEC dvLED technology was indeed a clear choice for the Avison Young building.
“The dvLED wall drives home the message that this is a state-of-the-art building with amenities and capabilities that won’t be found anywhere else,” says Brian Dressel, president of M1 Interactive. “Sharp/NEC delivered commercial-grade products that fit the needs of our project with great reliability and stellar customer support.”
Providing a scalable, seamless, crystal-clear solution that could accurately render brilliant colors and last for decades, Sharp/NEC’s FA025i2 indoor dvLED modules are thin and lightweight, which allows for installation in difficult-to-access areas. M1 Interactive designed and installed the dvLED videowall with the assistance of general contractor, Gilliland Construction Management.
Click on “View Slideshow” for additional images of the installation.
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