Microsoft is launching a new AI-powered Bing search engine and Edge browser featuring a next-generation OpenAI large language model that the company says is even more powerful than ChatGPT and customized specifically for search.
In a press event Tuesday, Microsoft unveiled its efforts to fuse AI models from OpenAI–the creators of conversational chatbot ChatGPT–into its Bing search engine and Edge browser, saying the new Bing will take key learnings and advancements from ChatGPT and GPT-3.5. However, the new AI model will be even faster and more accurate than ChatGPT, the company says.
Both the new Bing and Edge are available in preview at Bing.com, with Microsoft designing the experience to deliver better and more complete answers to searches, as well as a new chat experience designed to be an “AI copilot for the web.”
“AI will fundamentally change every software category, starting with the largest category of all – search,” says Microsoft CEO and chairman Satya Nadella. “Today, we’re launching Bing and Edge powered by AI copilot and chat, to help people get more from search and the web.”
According to Microsoft, the new Bing brings users an improved version of the familiar search experience with more relevant results along with a new sidebar that shows more comprehensive answers.
The new Bing will also feature complete answers, which are essentially a summarization of results from across the web. Microsoft gives the example of detailed instructions for how to substitute eggs for another ingredient in a cake. That additional information is provided without having to scroll through multiple results.
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The new Bing also includes a new interactive chat experience that will help with more complex searches, helping the user refine their search until they get the answers they need by asking for more details, clarity and ideas. The chat will also provide links to help users find the source.
Similar to ChatGPT, the new Bing can also generate content, such as writing an email or creating itineraries, and it will include links that may be helpful. Bing will cite its sources, so users can see exactly what Bing is referencing.
In addition to Bing, Microsoft is updating the Edge browser with two new AI capabilities: Chat and compose. In the Edge Sidebar, users can a chatbot for help summarizing lengthy texts and other ChatGPT-like functions. Similarly, it can also help create content.
In addition to leveraging a new AI model from OpenAI, Microsoft says it has developed a proprietary way of working with the OpenAI model, called the Prometheus model that is designed to give more relevant, timely and targeted results with improved safety.
The AI model is also being applied to Microsoft’s core Bing search ranking engine, which Microsoft says led to the largest jump in relevance in two decades. This will help make even basic searches more accurate and relevant.
“These groundbreaking new search experiences are possible because Microsoft has committed to building Azure into an AI supercomputer for the world, and OpenAI has used this infrastructure to train the breakthrough models that are now being optimized for Bing,” writes Yusuf Mehdi, Microsoft’s corporate vice President and consumer chief marketing officer.
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