Microsoft is now making ChatGPT available in preview in Azure OpenAI service, giving developers the ability to integrate custom AI-powered experiences directly into their own applications.
According to a Microsoft Azure blog, this allows developers to leverage the generative AI technology to enhance existing bots to handle unexpected questions, recapping call center conversations to enable faster customer support resolutions, creating new ad copy with personalized offers, automating claims processing and more.
Microsoft launched the general availability of Azure OpenAI Service in January, giving customers the ability to apply for access to advanced AI models from ChatGPT creators OpenAI, including GPT-3.5, Codex, Dall-E 2 and other large language models backed by Azure.
The company is reportedly investing $10 billion into OpenAI, and is already integrating generative AI technologies throughout its product portfolio, with Bing, Microsoft Teams, GitHub Copilot, Viva Sales integrations the highlights so far.
According to Microsoft, cognitive services can be combined with Azure OpenAI to create compelling use cases for enterprises, such as knowledge base retravel on enterprise data.
Customers can begin using ChatGPT today. It is priced at $0.002/1k tokens and billing for all ChatGPT usage begins March 13, Microsoft says.
In the blog, Microsoft gives some examples of use cases from its customers, including how Office Depot is using the generative AI technology to build a ChatGPT-powered chatbot to support internal business units, specifically human resources. The chatbot has helped improve the department’s document review process, generate new job descriptions and enhance employee communication.
Other use case studies include a Singapore government agency using the technology to deliver better services to citizens, and contract management software company Icertis using ChatGPT as an intelligent assistant to help write contracts.
Microsoft says customers and partners can also create new intelligent apps and solutions using a no-code approach in Azure OpenAI Studio, which the company says offers a unique interface to customize ChatGPT and configure response behavior that aligns with the organization.
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