Google is increasing the pricing of multiple Workspace offerings as well as introducing an annual plan option for customers looking for a long-term commitment to their productivity solutions provider.
The pricing updates come after Google released more than 300 new features Workspace in 2022, including appointment scheduling, email marketing, new collaboration and videoconferencing features and built-in AI-powered data and threat protection tools.
According to a Google Workspace blog, the company is increasing the price of Flexible Plan subscriptions that offer customers the ability to pay as they go with no commitment, as well as the ability to add or delete user accounts at any time. Starting March 14, new customers can sign up for Annual Plan options through the company’s website.
Business Starter plans will increase from $6 per user per month to $7.20 per user per month, Business Standard plans will increase from $12 per user per month to $14.40 per user per month, and Business Plus plans will increase from $18 per user per month to $21.60 per user per month.
However, existing customers on the Flexible Plan can switch to the new Annual Plan option to keep prices at those lower monthly prices, according to Google.
In addition, Google is increasing the price of Google Workspace Enterprise Standard to reflect the value the company has added, including new security and administrative controls to help large enterprises secure and manage their users’ accounts. The company didn’t include the new Workspace pricing in the blog, instead pointing customers to their account managers.
The new pricing will roll out starting in April through 2024, depending on factors such as number of user licenses, current contract terms and payment plan. For example, pricing for existing Google Workspace subscriptions with 10 or fewer licenses will not change until January 2024, the company says.
Customers will be notified via the Google Workspace Admin Console at least 30 days in advance before pricing changes take effect.
The company is also adjusting some local currency pricing to maintain alignment with the exchange rates to the U.S. dollar. Impacted customer will be notified.
The blog, penned by Steve Holt, the vice president of strategy for Google Workspace, notes that the company will be adding new AI-powered features. This comes after Microsoft has begun integrating OpenAI models such as ChatGPT into its product portfolio.
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